Distributed by Parents Action for Children, 335 N. Maple Drive, Suite 135, Beverly Hills, CA 90210; 888-447-3400
Produced by New Screen Concept
Directed by Rob Reiner
VHS, color, 30 min.
Education, Parenting, Teacher Training
Reviewed by Hope Marie Cook, Curriculum Center Librarian, Eastern Connecticut State University
Date Entered: 8/25/2004
Why Early Childhood Matters, from the I Am Your Child series, is a short informative video pertaining to the significance of investing in the research and development of early childhood education programs and services as well as the value of parental involvement in the learning puzzle. A host of commentators, some from political arena and others from the field of early childhood development and school readiness research, elaborate further on the importance of early intervention, the lack of which can cause children to end up in the juvenile justice system. Scientific research demonstrates the benefits of reaching young children who come from underprivileged learning and nurturing environments. The video suggests that early intervention through programs and services equips a child with the necessary learning skills to ensure financial stability, positive family relationships and the tools needed to avoid the criminal justice system.
This professionally produced VHS tape and the treatment of this topic is well handled. This video could become the medium for further dialog and discussion with parents, educators and daycare providers.
The audio and video quality is excellent. The advocate/host Rob Reiner does an exceptional job with his plea concerning the need for programs targeted to the early years of childhood development. Why Early Childhood Matters is highly recommended with great potential for use in many collections. It would be beneficial to educators and parents who have the responsibility of raising babies to become functional school ready toddlers. It is imperative that childcare centers, academic libraries, public libraries, and curriculum centers supporting teacher training make these materials available.